Titlebook: Wine Tourism Destination Management and Marketing; Theory and Cases Marianna Sigala,Richard N. S. Robinson Book 2019 The Editor(s) (if appl

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Marlene Prattnsertion of the metal oxide layer. In this chapter, by introducing the history of development of HOILED, we will explain the purpose of inverted OLED and the essential problem as the cornerstone of current inverted OLED (iOLED).

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Building a Wine Tourism Destination Through Coopetition: The Business Model of , Australiareviews various theoretical perspectives providing a theoretical understanding about the drivers and the success factors of coopetition. Then, the case study of Ultimate Wine Experiences Australia is analysed as an example of how coopetition can be applied for developing and marketing the wine tourism offering of a wine destination.

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Effects of the World Heritage Label in Champagne Regionve of the case study is to realize how much the designation/appellation is important to protect the wine region but also to develop it with other labels and tools of promotion and tourism. Comparisons with other vineyards could be a good way to measure impacts of the UNESCO label.

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