Titlebook: Why Popcorn Costs So Much at the Movies; And Other Pricing Pu Richard D. McKenzie Book 2008 Springer-Verlag New York 2008 Armchair Economic

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Why Sales,ination” (charging different consumers different prices for different units) and “peak-load pricing” (a special category of price discrimination that involves charging higher prices during hours and days of heavy demand and lower prices at other times).

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,The Psychology and Evolutionary Biology of Manufacturers’ Rebates,me inconsistency of consumer choices, revealed in procrastination and forgetfulness. Evolutionary biology theory suggests that rebates play to certain mental tendencies that have been “hardwired” into our brains eons ago.

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,Price and the “Law of Unintended Consequences”,ing life better. When you catch it, the way of thinking (by way of learning a few basic but powerful economic principles), it is hard not to see most of life’s large and small events as economic puzzles worthy of reflection and solution.

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AGONY

Why Sales,s are no doubt many, given the diversity of researchers and practitioners in economics and marketing who have worked on them. However, almost everyone is agreed that many sales (and other forms of promotions covered in following chapters) are founded on two economic lines of argument, “price discrim

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Why So Many Coupons,fetti. They stare at us on almost every page of magazines we peruse. They cover the wrappings and boxes, inside and outside, of foods and other products we buy. Postal workers stuff our mailboxes with them. And they line the shelves of grocery store aisles. Many families have organized banks of them

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ANNUL

Free Printers and Pricey Ink Cartridges,me, “And, we have a special promotion underway this week. With your computer we can send you a printer free of charge, and with free shipping.” Why not? How could I say no? I had no reason to ask about the quality of the printer, but I had no reason to assume that it was a high-quality printer eithe