| 书目名称 | Web Design and Marketing Solutions for Business Websites | | 编辑 | Kevin Potts | | 视频video | | | 概述 | Only book available that focuses specifically on web design and marketing techniques for business sites.Takes you through the planning, design and implementation stages, in classic practical "Solution | | 图书封面 |  | | 描述 | .The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections...Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the company‘s story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge, you will be able to create and maintain a highly professional, polished business site...While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and m | | 出版日期 | Book 2007 | | 关键词 | Marketing; blog; design; homepage; language; search engine optimization (SEO); validation | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4302-0262-2 | | isbn_softcover | 978-1-59059-839-9 | | isbn_ebook | 978-1-4302-0262-2 | | copyright | Kevin Potts 2007 |
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发表于 2025-3-21 18:17:47
