| 书目名称 | Wanghong as Social Media Entertainment in China | | 编辑 | David Craig,Jian Lin,Stuart Cunningham | | 视频video | | | 概述 | Explores how China has built an alternative online ecosystem based around state-based intervention while nurturing the growth of their own platforms in a parallel online universe to that of the West.U | | 丛书名称 | Palgrave Studies in Globalization, Culture and Society | | 图书封面 |  | | 描述 | .In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.. | | 出版日期 | Book 2021 | | 关键词 | Wang Hong; Social Media Entertainment; Chinese Media; Globalization; Digital technology; Digital entrepre | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-65376-7 | | isbn_softcover | 978-3-030-65378-1 | | isbn_ebook | 978-3-030-65376-7Series ISSN 2730-9282 Series E-ISSN 2730-9290 | | issn_series | 2730-9282 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:17:35
