Overview: Includes the full proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference.Includes contributions related to customer behavior, international marketing, marketing management, and m.This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others..Founded in 1971, the Academy of Market
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