BOOKS with Alphabet P (Pa, Pb,Pc, Pd, Pe…... )

Overview: Best Practice in der KommunikationspolitikMarkenwert als ein Haupttreiber des Unternehmenswerts hat eine hohe strategische Be­ deutung erlangt. Die Basis für die Generierung des Mehrwerts ist Beständigkeit. Um dieses Ziel zu erreichen, musste das Markenmanagement einem Paradigmenwechsel unterworfen werden. Die Orientierung an den Lebenszyklen von Marken ist Geschichte. Die Evolution der Marken folgt heute der Idealvorstellung der modernen Markenführung. Diese Strategie führt jedoch zu einem Dilemma: Verantwortlich dafür sind zwei gegensätzliche Erfolgs­ faktoren, Kontinuität und "Zei

Overview: Lösungen für die zunehmende Dynamik und Komplexität in Automotive-ProjektenDie Automobilindustrie erlebt derzeit eine Vielzahl von Herausforderungen. Rasantes Wachstum bei Fahrzeugmodellen und -varianten verursacht eine Inflation von Projekten sowie zunehmenden Druck auf Kosten, Termine und Qualität. Darüber hinaus kämpfen die Beteiligten auch mit einer steigenden .technologischen und organisatorischen Komplexität im Fahrzeugentstehungsprozess. Projektmanagement als Schlüsseldisziplin in der automobilen Wertschöpfungskette wird deshalb immer entscheidender für den Erfolg..In diesem B

Overview: Retains the style and the layout of the very successful first edition *.Each chapter contains new material.Includes supplementary material: .Psychoacoustics - Facts and Models. represents a comprehensive collection of data describing the processing of sound by the human hearing system. It includes quantitative relations between sound stimuli and auditory perception in terms of hearing sensations. In addition, quantitative psychoacoustic models of hearing sensations are given. The monograph contains a unique collection of data on the human hearing system as a receiver of acoustic info

Overview: Latest on astrophysical jet research.Exceptional collection of contributions by all leaders in the field.Includes supplementary material: It is over a quarter of a century since the discovery of out?ows from young stars. The intervening years have led to remarkable advances in our understanding of this phenomenon. Much of the progress can be attributed to advances in facilities and technologies, including not only larger telescopes but also improved instrument and detector performance. In addition protostellar out?ows have now been imaged from the ground and space at high spatial res

Overview: Highlights scope of manipulating gut microbiome to achieve healthy skin; skin-gut axis.Describes the mechanism of probiotics action in various skin ailments, with clinical and pre-clinical studies.DisRecent research in science establishes a direct relation between human gut and skin. Several species of live microbes inhabit the human skin and intestines which far outnumbers the mammalian cells in the human body.  Research interest of Nextgen scientists is focused on beneficially harnessing this microbial population to address skin disorders like acne, rosacea, eczema, premature aging

Overview: Highlights the role of polyphenols in cancer management.Reviews molecular mechanisms of modulating signaling pathways by polyphenols in cancer.Examines polyphenols-enriched seafood in modulating anti-This book reviews the applications of polyphenols in cancer treatment. The initial chapter of the book classifies different polyphenols and discusses their biological and chemical properties. The subsequent chapters then explore the diverse role of polyphenols in modulating signal transduction pathways in cancer including, cellular proliferation, differentiation, apoptosis, inflammation,

Overview: Explores trends in elderly criminality and victimization.Provides overview of crime types that target elderly populations.Highlights research on the elderly prison population, including health and men.This textbook focuses on the criminality and victimization of the elderly population. It provides a global perspective on the extent of the elderly crime and victimization, with international comparisons for addressing the problem. It explores the extent and types of crimes committed by the elderly, the characteristics of older criminals, and the responses of the criminal justice system

Overview: Presents the status and responses of coastal communities towards mangrove conservation.Emphasizes holistic learning from across the countries of the Asia-Pacific region.Provides strategies for mangrov.This book outlines the performance and management of mangroves in the changing climatic scenario of the Asia-Pacific region and draws examples and lessons from the national and community-driven mangrove conservation programs of relevant countries including Pakistan, India, Bangladesh, Sri Lanka, Myanmar, Thailand, Cambodia, Indonesia, the Philippines, and Japan as well as the Pacific is

Overview: 978-3-662-14895-2978-3-540-47949-9Series ISSN 0065-3195 Series E-ISSN 1436-5030

Overview: This book includes some selected presentations given at the 3rd International Congress on Neo-Adjuvant Chemotherapy which was held in Paris from February 6th to February 9th, 1991. It was attended by over 2000 physicians from around the world and by 700 nurses. Its organisation was saddened by the untimely death of Professor Claude Jacquillat on October 12th, 1990. It was further complicated in January and February 1991 by the gulf events which led some guests to cancel their participation. However with the outstanding help of the two presidents cho­ sen by Claude Jacquillat before h

Overview: Highlights a wide variety of scientific techniques for proactive and dynamic network defense.Covers the topics of proactive network defense in a number of computer, network, wireless and mobile applic.This book discusses and summarizes current research issues, identifies challenges, and outlines future directions for proactive and dynamic network defense. This book also presents the latest fundamental research results toward understanding proactive and dynamic network defense by top researchers in related areas. It includes research results that offer formal frameworks to define proa

Overview: Explains the scientific principles, radiotracers, clinical applications, imaging features, pitfalls, and.limitations of PET/CT in imaging of gynecological cancers.Describes pathology and management, a.This book is a pocket guide to the science and practice of PET/CT imaging of gynecological malignancies. The scientific principles of PET/CT, the radiopharmaceuticals used in the context of gynecological cancers, the role of PET/CT in these patients, the characteristic PET/CT findings, and limitations and pitfalls are all clearly described. In addition, information is provided on clinic

Overview: Theorie und Experiment in integrierter Darstellung.Includes supplementary material: Im ersten Band haben wir die Grundlagen der makroskopischen Physik erarbeitet. Ausgan- punkt bildeten einige wenige Postulate oder Erhaltungssätze, wie der Energie- und Impu- erhaltungssatz oder die Erhaltung der elektrischen Ladung. Ein wichtiger Wesenszug war dabei der strenge Determinismus aller Naturvorgänge. Auf Grund der Newtonschen Postulate ist es z. B. möglich, Ort und Impuls eines Teilchens zu einem beliebig gewählten späteren Zeitpunkt vorherzusagen, wenn die auf es wirkenden Kräfte bekannt

Overview: Offers the first account of the work of the photographers, both official and freelance, who contributed to the forging of Mussolini‘s image.Departs from the practice of using photographs purely for il.This pioneering book offers the first account of the work of the photographers, both official and freelance, who contributed to the forging of Mussolini‘s image. It departs from the practice of using photographs purely for illustration and places them instead at the centre of the analysis. Throughout the 1930s photographs of the Italian dictator Benito Mussolini were chosen with much ca

Overview: Examines the innovative technologies, megatrends, and emerging threats that are already reshaping our society.Explores ways to develop and harness technology to better meet the U. N. Sustainable Devel.Prepare yourselves for the coming Cyber Revolution! Over time, humankind has transformed from hunter-gatherer to farmer, from farmer to industrial worker, and from industrial worker to service provider.  Now, we are on the cusp of a fourth transformative wave, spurred by climate change, exponential population growth, and our ever-increasing reliance on technology..This Copernicus book f

Overview: A very timely book on cool and interesting Android App projects, using the latest Android SDK 3..Code-rich case studies show how flexible Android really is - from cool games, fun social networking AppTake a practical approach to becoming a leading-edge Android developer, learning by example while combining the many technologies needed to create a successful, up-to-date web app.. ..Practical Android Projects .introduces the Android software development kit and development tools of the trade, and then dives into building cool-looking and fun apps that put Android‘s amazing capabilities

Overview: Arbeitet umweltrelevante Aspekte der Meteorologie und Atmosphärenphysik heraus.Beruht auf einer zweisemestrigen Vorlesung über die "Physik der Atmosphäre".Erläutert das Funktionieren des Systems AtmosDas vorliegende Lehrbuch bietet eine Einführung in die Physik der Atmosphäre, wie sie im Rahmen der Umweltphysik gelehrt wird. Zuerst wird dem Leser die Funktionsweise des Systems Atmosphäre verständlich gemacht. Dazu werden Themen wie Strahlungs- und Energiehaushalt, atmosphärische Dynamik, Zirkulationen, Niederschlagsbildung und der Wasserkreislauf behandelt..Zudem werden die umweltrel

Overview: 978-3-528-08668-8978-3-322-87822-9

Overview: Includes supplementary material: The detrimental impacts of pain on the quality of our daily life have drawn increasing attention from researchers, health care providers, policymakers, and social workers. The reality of effective painkillers specifically designed for different types of pain states has been obscured by missing knowledge of the mechanisms of different types of pain. Thus, studying the complexity of pain transduction, which includes various insults to the peripheral nervous systems, sensitized spinal circuits, and altered signals ascending to or descending from the brai

Overview: Explains how optimisation goals can be achieved quickly and effectively across methods.Application examples clarify the approach.Quick overview for decision-makers.This book explains a new, combined approach to optimizing processes in manufacturing companies. Building on well-known philosophies such as Lean Management, Six Sigma and Agile Methods/SCRUM as well as their methods and tools, it introduces the LEO-3D philosophy developed by the author and its versatile possibilities. LEO-3D combines the strengths of different philosophies and thus leads to optimal results..For the 2nd edi