Overview: Introduces the views and ideas of one well-known, contemporary Chinese academic.Explores the influence of media on life and culture at various scales—from the individual to the global.Discusses media Based on the ancient Chinese concept of the unity of Heaven and Man (天人合一, ‘tian ren he yi’), guided by principles governing the connections and interdependencies between Heaven, Earth, Man, and the media, and in accord with the coexistence of these four elements in balance and in harmony, this monograph outlines the scope of the study, fundamental concepts and theories, and future direc
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