Overview: Discusses smart technologies for effective solutions in business and marketing.Presents the outcomes of the ICMarkTech 2021 conference, held during December 2–4, 2021.Serves as a reference resource foThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data
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