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Titlebook: Marketing and Smart Technologies; Proceedings of ICMar José Luís Reis,Eduardo Parra López,José Paulo Marq Conference proceedings 2022 The E

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楼主: ACID
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the indivisibility of rights. These case histories portray a picture of several violations of human rights of people with mental illness such as the right to access to health services, the right to social inclusion and social services, the right to exercise autonomy and liberty, and the right to ph
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Forecasting Hotel-booking Cancelations Using Personal Name Records: An Artificial Intelligence Appros an advantage for hospitality establishments, given that these variables are often the only ones available. Our method allows knowing the cancelation rate with good accuracy, but it can also identify those customers who are likely to cancel their bookings. This approach could be an asset for organi
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Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligenceis intended to stimulate further research on the use of AI for managerial decisions in marketing, particularly examining the importance of explanations in the decision process to improve AI acceptance.
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Find Me if You Can! Identification of Services on Websites by Human Beings and Artificial Intelligennstallment payment. The results support the applicability and effectiveness of artificial intelligence tools in the field of procurement. Moreover, the findings are highly relevant for companies in the field of advanced manufacturing as they indicate a great potential for further improvement of serv
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Roadmapping Collaborative Exploitation and Marketing of an AI-Based Knowledge Platformn AILP implemented within a recent Horizon 2020 project. Platform marketing activities have a hierarchical structure. They touch upon the platform as a whole, the platform as a learning tool for its users, as well as may aim at licensing some of its stand-alone software components. The overall strat
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Does Concept Recall in Brand Image Show High Loyalty? An Experimental Study on the Apple MacBookoyal to a brand, it is because they understand, sympathize with, and value the brand’s concept. However, few studies have focused on brand concept as a factor of loyalty. Accordingly, the present study hypothesized that consumers who recall a brand concept are more likely to exhibit loyalty than con
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