BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Music in Youth Culture examines the fantasies of post-Oedipal youth cultures as displayed on the landscape of popular music from a post-Lacanian perspective. Jan Jagodzinski, an expert on Lacan, psychoanalysis, and education‘s relationship to media, maintains that a new set of signifiers is required to grasp the sliding signification of contemporary ‘youth‘. He discusses topics such as the figurality of noise, the perversions of the music scene by boyz/bois/boys and the hysterization of it by gurlz/girls/grrrls. Music in Youth Culture also examines the postmodern ‘fan (addict)‘, tech

Overview: Erste systematische Anleitung für schlüssige Kommunikationskonzepte über alle Screens hinweg: TV, Smartphones, Tablets und PCs.Am Marketingalltag orientierte Umsetzungsempfehlungen.In dem eigenen CASE.TV, Smartphone, Tablet, Notebook, PC, Spielekonsolen und Apps - dieses Buch zeigt, wie für werbungtreibende Unternehmen die Markenkommunikation in einer komplexen Multiscreen-Welt beherrschbar bleibt. Dem Buch liegt die Überzeugung zu Grunde, dass die heutigen Mediennutzungsrealitäten eine große Chance sind, für starke Marken auch langfristig im Wettbewerb kommerzielle Erfolge zu erziel

Overview: This volume is not an attempt to give a comprehensive treatment of the many facets of intelligence. Rather, the intention is to present multiple approaches to interesting and novel ways of looking at old problems. The focus is on the visual and some of the conceptual intelligences. Vision is man‘s primary cognitive contact with the world around him, and we are vividly reminded of this by Roman Jakobson‘s autobiographical note, "The Evasive Initial" with which this volume begins. That we see the world as well as we do is something of a miracle. Looking out through our eyes, our brains

Overview: Managing Human Resource Development Programs makes the critical connection between HR development and the larger system of HR management. This book offers a framework for developing HR programs that are customizable to the needs of the organization.978-1-137-49219-7

Overview: Erstveröffentlichung aus dem Nachlass Schütte-Lihotzkys.unterhaltsam und kurzweilig zu lesendes Buch in bibliophiler Edition.Nachwort von Albert Speer zum Bauboom in China.Includes supplementary mater.Als Margarete Schütte-Lihotzky 1956 von ihrer zweiten Chinareise zurückkehrt, schreibt sie dieses kleine Buch über die Millionenstädte Chinas. Die Doyenne der österreichischen Architektur berichtet von den vier großen, voneinander in ihrer geographischen Lage, Baugeschichte und städteplanerischen Aufgabenstellung grundverschiedenen Städten Peking, Nanking, Schanghai und Wuhan. Reich beb

Overview: Discusses the evolution of the ocean and the seafloor.Bridges the gap between popular TV shows and textbooks on oceanography and marine geology.Written for an audience of general ocean science enthusiThis book provides an introduction to ocean sciences that is engaging, evocative and accessible to non-experts interested in marine geoscience, while sparking readers‘ interest in important unsolved mysteries in marine science. The scope of the book is quite broad, but focuses on the physical ocean and its geological evolution, including the author‘s experiences working as an oceanograph

Overview: Offers a simple methodology to networks managers to enable them to evaluate the organisational efficiency and robustness of their network.Displays different approaches to the analysis of the organisat.Managing Cooperation in Supply Network Structures and Small- or Medium-sized Enterprises. outlines different approaches to the analysis of the organisation of small- or medium-sized enterprises (SMEs). Owing to the increased competition in the worldwide market, several SMEs operating in the same industrial sectors have agreed collaborative market strategies, both for raw material procur

Overview: Expanding from the classic use of immunosuppressants in transplantation and rejection, this current overview highlights their new roles in clinical medicine. Immunosuppressants are at the forefront of new treatment modalities. Individual chapters focus on their use not only in prevention or treatment of transplant rejection, but also on their use in immune-complex and autoimmune diseases, including rheumatoid arthritis; on combination therapies to achieve synergy in immunosuppression; on new drugs, low molecular weight chemicals, the use of antibodies and gene therapy; on immunologic

Overview: 978-3-476-03343-7

Overview: This book explores the late medieval English cults which evolved around ‘political martyrs‘. By examining these cults the richness of political culture is revealed, and insights offered into the ways in which belief, worship, social and civic identities, and political language and practice were continuously constructed and re-constructed.978-1-349-35470-2978-0-230-58274-3

Overview: E?xplores the relationship between the development of the media and the building of the modern Portuguese Empire.Examines the media through both symbolic forms of communication such as the press, as wThis volume offers a new understanding of the role of the media in the Portuguese Empire, shedding light on the interactions between communications, policy, economics, society, culture, and national identities. Based on an interdisciplinary approach, this book comprises studies in journalism, communication, history, literature, sociology, and anthropology, focusing on such diverse subjec

Overview: Crafts a coherent, innovative narrative on the phenomenon of managing human resources in the new normal context.Addresses the fast-emerging digital workplace.Presents ideas for management and employee.This book volume crafts an exciting, original account on the changes and requirements on managing human resources within the context of the new normal. Chapters in this book report on current research on the key constructs and processes underlying the management of human resources, both on an organisational strategic level as well as an individual employee level. Chapters compare curren

Overview: Elucidates the transport mechanics of sediment particles coated with microbial biofilm.Gives a more systematic theoretical analysis and formula description as well as mathematical model focusing on th.The main focus of this book is the transport mechanics of sediment particles coated with microbial biofilm, which is called bio-sediment. The book also addresses the question of how to measure and simulate the considerable variation in the properties of natural sediment associated with microbial biofilm, ranging from the micro-scale surface morphology to the macro-scale sediment transpo

Overview: Die bewährte Hilfe zum Einstieg ins Mathematik-Studium jetzt in der 5. AuflageDie Mathematik ist ein wichtiges Grundlagenfach für viele Studiengänge an Fachhochschulen, Technischen Hochschulen und Universitäten. Eigene Lehrerfahrungen in mathematischen Grundvorlesungen zeigen, dass viele Studienbeginner Anfangsschwierigkeiten in der Mathematik haben, wofür es eine Reihe unterschiedlicher Ursachen gibt..Das Buch will helfen, solche Anfangsschwierigkeiten möglichst zu vermeiden. Es ist begleitend zu den ersten Mathematik-Vorlesungen zu benutzen, für Brückenkurse und Vorkurse, aber auch

Overview: Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.978-3-642-89296-7978-3-642-91152-1

Overview: Aus der Praxis für die Praxis:.Tipps und Tricks für eine professionelle MitarbeiterzeitungUnd bei den nicht so großen Unternehmen mühen sich redlich und - gagiert die zahlreichen Amateure und Semi-Profis (manchmal auch Fr- lancer) vergebens, den Leser/Mitarbeiter zu erreichen. Das Layout, wenn es ein solches gibt, macht dann eine Werbe (!)-Agentur. „Von Mitarbeitern für Mitarbeiter“, so steht es oft geschrieben oder auch ungeschrieben. Und der Vorstand sagt: „Was wollen Sie mehr? Das ist doch wunderbar, dieses Engagement, diese Intimität!“ Antwort: Es sind vielleicht 2 Prozent der Mi

Overview: State-of-the-art research.Fast-track conference proceedings.Unique visibilityThis book constitutes the proceedings of the Second Information Retrieval Facility Conference, IRFC 2011, held in Vienna, Austria, in June 2011. The 10 papers presented together with a keynote talk were carefully reviewed and selected from 19 high-quality submissions. IRF conferences wish to bring young researchers into contact with industry at an early stage. The second conference aimed to tackle four complementary research areas: information retrieval, semantic web technologies for IR, natural language pro

Overview: Researchers can draw upon the epistemology of mobile usability to analyse diverse mobile usability scenarios.Implementers of mobile information systems in organisations can adopt all three principles .This book explains how mobile computer usability is shaped by the increasing integration of personal circumstances in organization. It represents an attempt to conceptualize an alternative model of mobile computer usability. It is motivated by the author’s conviction that we do not yet have an adequate understanding of this concept because we have not taken seriously the transformation

Overview: Includes supplementary material: .This book constitutes the proceedings of the First International Workshop on Multimodal Retrieval  in the Medical Domain, MRMD 2015, held in Vienna, Austria, on March 29, 2015. The workshop was held in connection with ECIR 2015...The 14 full papers presented, including one invited paper, a workshop overview and five papers on the VISCERAL Retrieval  Benchmark, were carefully reviewed and selected from 18 submissions. The papers focus on the following topics: importance of data other than text for information retrieval; semantic data analysis; scalabi

Overview: 978-3-322-96134-1978-3-322-96268-3