BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Advances a critical thinking perspective on economics, emphasizing the limits of simplifying assumptions.International perspective in its treatment of economic institutions and in the choice of policyThe world has changed dramatically in recent years and so has the field of economics, but many introductory economics textbooks have remained stuck in the past. This book provides a new beginning for the study of microeconomics, emphasizing current debates and research trends. It is international in outlook and reflects the shift toward empirical methods, as well as the study of institut

Overview: Das Werk von Max Bense wird umfassend ins Licht der Forschung gerückt.Max Benses zukunftsweisende Ideen werden anhand der heutigen Entwicklungen neu bewertet.Aufschluss über Verhaltensstrategien und KMax Bense (1910–1990) gilt als Vorreiter der Computerkunst und der Technikphilosophie und war ein engagierter Förderer von Kunst und Literatur, Promotor interdisziplinären Denkens und politischer Provokateur. Häufig ist es bei der Auseinandersetzung mit Bense jedoch bei diesen Etikettierungen geblieben. Der Sammelband nimmt daher eine konzertierte Neuaufnahme der Diskussion von Max Bense

Overview: Includes supplementary material: Context has emerged as a central concept in a variety of contemporary app- aches to reasoning. The conference at which the papers in this volume were presented was the third international, interdisciplinary conference on the topic of context, and was held in Dundee, Scotland on July 27-30, 2001. The ?rst conference in this series was held in Rio de Janiero in 1997, and the second in Trento in 1999. Like the previous conferences, CONTEXT 2001 was remarkably successful in bringing together representatives of many di?erent ?elds, spanning the entire rang

Overview: In der Automobilwirtschaft entwickeln sich Kauf- und Service-Erlebnisse der Konsumenten immer mehr zu Schlüsselfaktoren für die Differenzierung einer Marke. Daher rückt die Gestaltung und das Management von Handelsorganisationen zunehmend in den Mittelpunkt strategischer Entscheidungen der Hersteller. Ausgehend von den primär marken- bzw. herstellerexklusiven Vertriebsorganisationen analysiert Mike Hoffmeister die Entwicklung von Multi-Franchise-Konzepten im Automobileinzelhandel und deren Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller. Auf der Basis einer internatio

Overview: Provides further system research of Chinese approach to modernization.Describes the main goals, quantitative indicators, and strategic approaches for China by 2035.Looks to the future development tren.This open access book expounds in detail on the profound meaning and main characteristics of modernization with Chinese characteristics. This was done utilizing tools of historical investigation and fact-based research on the modernization of New China. The author provides a far-reaching outlook of the strategic goals and future trends of modernization with Chinese characteristics. In t

Overview: A comprehensive, analytical study (instead of being theoretical only) on momentum trading, which seeks to fill the void in the existent literature.Links the theory of momentum trading with the financi.This study is an exploration of the Indian stock market, focusing on the possible presence of momentum trading. One thing, however, should be noted. While it is true that momentum trading, which tends to generate speculative bubbles, may result in a financial market crash, its nature in contrast might depend on the nature of the economy itself. The study, while exploring the presence an

Overview: Analyse der Migration weltweit anhand der aktuellen Zahlen.Berücksichtigt jetzt auch die Entwicklung seit der Corona-Pandemie.Neue Lösungsansätze aus ökonomischer und politischer SichtDieses Fachbuch ordnet die hochaktuelle Fluchtthematik in größere theoretische Zusammenhänge ein. Dabei werden die wichtigsten globalen Fluchtbewegungen und Migrationsrouten und regionale Hot Spots skizziert, und zwar aus europäischer und insbesondere aus schweizerischer Sicht. Für Migration und Flucht gibt es ökonomische Ursachen, aber auch Krieg, Gewalt und Naturkatastrophen führen dazu, dass eine wac

Overview: Large-scale structures in the universe are becoming ever more important in modern astrophysics. This volume is dedicated to the memory of the late astrophysicist Fritz Zwicky and presents 34 lectures dealing with observational and theoretical aspects of the morphology of the universe. Reports on the distribution, properties and evolution of groups, clusters and superclusters of galaxies, as well as theoretical attempts to explain these findings using such ideas as biased galaxy formation and cold dark matter, are presented here for researchers and students of astronomy and astrophysi

Overview: Presents the principles of multiobjective or multicriteria optimization.Describes ist main methods.Evaluates the efficiency of different methods and considers the choice of an algorithm for a given pr.From whatever domain they come, engineers are faced daily with optimization problems that requires conflicting objectives to be met. This monograph systematically presents several multiobjective optimization methods accompanied by many analytical examples. Each method or definition is clarified, when possible, by an illustration. Multiobjective Optimization treats not only engineering p

Overview: .Mass Customization: A Supply Chain Approach. is a text on the emerging topic of mass customization in manufacturing. The contributed chapters in this book provide a unified treatment to the topic by offering coverage in four main categories - concepts and current state of research; problem solving frameworks, models, and methodologies; supportive techniques and technologies for enabling mass customization; and future research agenda. The book blends theory and practice and includes prototypical applications to illustrate this complex, yet emerging field of inquiry.978-1-4613-4758-39

Overview: While neuroanatomy and neurophysiology were defining the unique features of the synapse as a site for cell to cell signaling in the late fifties, neurochemistry was establishing the identity and studying the biosynthetic pathways of monoamine neurotransmitters. Meanwhile, neuropsychiatry was keeping a vigilant eye on the outcome of this concerted effort with the untold hope that a genetic defect in neurotransmitter metabolism would ac­ count for the pathogenesis of certain psychiatric ill­ nesses. Thus, when neurochemists in the early sixties began to study the feasibility of measuri

Overview: A concise introductory text to most of the mathematics found in computer graphics.Easy to understand concepts.Mathematics for the non-mathematician.Includes supplementary material: .Baffled by maths? Then don‘t give up hope...John Vince will show you how to understand many of the mathematical ideas used in computer animation, virtual reality, CAD, and other areas of computer graphics...In thirteen chapters you will rediscover - and hopefully discover for the first time a new way of understanding - the mathematical techniques required to solve problems and design computer programs for

Overview: Naturwissenschaftliche Studie?​Das mathematische Modellieren sollte auf Grund seiner Verankerung in zahlreichen Rahmen- und Lehrplänen Gegenstand des Mathematikunterrichts sein. Jedoch ist bislang unklar, wie die Entwicklung von Modellierungskompetenzen über mehrere Schuljahre hinweg systematisch gefördert werden kann.In der vorliegenden Arbeit stellt Ulrich Böhm ein Konzept mit dreiaufeinander aufbauenden Stufen zur Förderung von Modellierungskompetenzen innerhalb der Sekundarstufe I vor. Grundlage ist eine tätigkeitstheoretische Analyse ausgewählter Modellierungsaufgaben.​978-3-658

Overview: 978-3-322-94090-2978-3-322-94089-6

Overview: Umfassend und systematisch: Aktuelles Thema Mediaplanung.Methodische Grundlagen und praktische Anwendung.Intermedia-Vergleich der verschiedenen Werbeträger.Ideal für Einsteiger und Media-Profis.Includ.Die gesamte aktuelle Thematik der Mediaplanung zeigt, wie ein gegebenes quantitatives Kommunikationsziel durch geeignete Auswahl der Werbeträger möglichst kostengünstig realisiert werden kann. Es wird aufgezeigt, wie Mediaplanung in die gesamte Marketingkommunikation integriert wird. Die Mediaplanung selbst wird als Entscheidungsprozess behandelt, ausgehend von der Mediaselektion, der M

Overview: 978-3-540-11729-2978-3-642-61825-3Series ISSN 0073-1684

Overview: Comprehensively addresses the various stress response strategies used by plants.Sheds new light on the role of the microbiome in plant stress alleviation.Elaborates on the use of rhizobacteria for susThis book sheds new light on ways to alleviate biotic and abiotic stress in plants, using signaling molecules of plant growth promotory rhizobacteria. Further, it elaborates on the different types of stress and strategies used by plants under various stress conditions. .The respective sections describe the importance of the microbiome for the overall health of plants and how exploring pl

Overview: Presents the therapeutic properties and transformative potential of molecular hydrogen in biomedical applications.Intended for medical students, physiologists, pharmacologists, physicians, and other h.Molecular hydrogen (H2) has emerged as a promising therapeutic and preventive medical gas. Hydrogen gas has garnered significant attention in recent years due to its remarkable antioxidant and anti-inflammatory properties. H2 exhibits exceptional pharmacokinetics, swiftly traversing cellular biomembranes to access subcellular organelles indirectly regulating hormones and cytokines throu

Overview: Numerous step-by-step tutorials help the reader to learn quickly.A special chapter on next generation Flash prepares readers for the future.Includes ten tips on how to protect flash sites from hacker.Climate change shaped the political agenda during the last decade with three issues as hot topics: commonly making the headlines: carbon budgets, impact and mitigation of climate change...Given the significant role that forests play in the climate system – as sources, sinks, and through carbon trading – this book update the current scientific evidences on the relationships between climat

Overview: The development of contemporary molecular biology with its growing tendency toward in-depth study of the mechanisms of biological processes, structure, function, and identification of biopolymers requires application of accurate physicochemical methods. Electrophoresis occupies a key position among such methods. A wide range of phenomena fall un­ der the designation of electrophoresis in the literature at the present time. One common characteristic of all such phenomena is transport by an elec­ tric field of a substance whose particles take on a net charge as a result of interaction