Overview: Showcases cutting-edge research on new product development in a globalized environment, with implications for business competitiveness, technology management, and economic policy.Considers the impact .New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into offerings that create value at every level—for customer
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