hexagon 发表于 2025-3-21 19:38:50

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使人烦燥 发表于 2025-3-21 21:02:04

rs systematically between different consumergroups. For this purpose, they consider influences from the social,physical and media environment..Atthe end of the consumer behavior book, they illustrate how buying behavioris embedded in gene978-3-658-39475-2978-3-658-39476-9

Intercept 发表于 2025-3-22 01:38:27

. ..This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer be

斜坡 发表于 2025-3-22 07:14:46

Textbook 20231st editionhas a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. .. ..Why is the shopping cart fuller tha

Gesture 发表于 2025-3-22 09:11:26

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Ataxia 发表于 2025-3-22 14:04:04

978-3-658-39475-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies

Ataxia 发表于 2025-3-22 18:26:29

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SPER 发表于 2025-3-23 01:08:28

https://doi.org/10.1007/978-3-642-70436-9actors, explain consumer behavior through content and process theories, what consumer-specific motives can be delineated, and how to measure consumer motives. You will learn the following concepts and theories: Maslow’s Hierarchy of Needs, VIE theory, Lewin’s Field Theory, and Ultimate Consumer Motives.

RAGE 发表于 2025-3-23 02:17:57

https://doi.org/10.1007/978-3-642-70516-8havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.

Anal-Canal 发表于 2025-3-23 07:15:01

Unemployment, Choice and Inequalityattitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.
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查看完整版本: Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s