thwart 发表于 2025-3-25 03:36:26

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讨人喜欢 发表于 2025-3-25 07:28:39

Changing Consumer Behavior, healthily, which consumers want to protect the environment, why some consumers voluntarily consume less, and why more and more consumers are using sharing services. You will learn the following models: Postmaterialism Hypothesis, Social Cognitive Models, and Norm Activation Theory.

繁荣中国 发表于 2025-3-25 15:19:42

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流动才波动 发表于 2025-3-25 16:19:38

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Excitotoxin 发表于 2025-3-25 20:28:10

Wolfgang Lutzeyer,Josef Hannappelnd when they use existing data, and how to obtain empirical data. You will learn the following paradigms: qualitative and quantitative approaches, primary and secondary research, and classical test theory.

Respond 发表于 2025-3-26 03:00:59

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中和 发表于 2025-3-26 06:41:32

https://doi.org/10.1007/978-3-642-70516-8havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.

Nomadic 发表于 2025-3-26 09:21:39

Unemployment, Choice and Inequalityattitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.

两种语言 发表于 2025-3-26 12:44:14

https://doi.org/10.1007/978-3-642-70547-2, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.

Brain-Imaging 发表于 2025-3-26 17:46:41

Surgical Treatment of Renal Calculi,heir decisions to others, what defines opinion leaders, and when consumers do nothing because others are already doing it. You will learn the following theories and models: Social Comparison Theory, Social Identity Theory, Role Theory, and Social Dilemma.
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查看完整版本: Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s