Lacunar-Stroke 发表于 2025-3-28 17:19:19
Consumer Behavior Research,nd when they use existing data, and how to obtain empirical data. You will learn the following paradigms: qualitative and quantitative approaches, primary and secondary research, and classical test theory.exquisite 发表于 2025-3-28 20:36:21
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Cognition,havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.Statins 发表于 2025-3-29 05:48:00
Attitude,attitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.MURKY 发表于 2025-3-29 11:02:54
Decision,, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.paleolithic 发表于 2025-3-29 13:13:34
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,Schlußteil,m diese Werte zu erklären, d. h. ihre Zweckmäßigkeit im Wirtschaftsleben zu rechtfertigen, muß das Entscheidungsdenken erweitert werden — andernfalls wären wir gezwungen, all diese Werte als wirtschaftlich unsinnig zu verurteilen.微不足道 发表于 2025-3-30 05:10:33
Racial Stigma on the Hollywood Screen from World War II to the Present978-0-230-10167-8