Lacunar-Stroke 发表于 2025-3-28 17:19:19

Consumer Behavior Research,nd when they use existing data, and how to obtain empirical data. You will learn the following paradigms: qualitative and quantitative approaches, primary and secondary research, and classical test theory.

exquisite 发表于 2025-3-28 20:36:21

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情节剧 发表于 2025-3-28 22:56:50

Cognition,havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.

Statins 发表于 2025-3-29 05:48:00

Attitude,attitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.

MURKY 发表于 2025-3-29 11:02:54

Decision,, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.

paleolithic 发表于 2025-3-29 13:13:34

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LAITY 发表于 2025-3-29 18:25:56

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HAIRY 发表于 2025-3-29 22:54:04

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母猪 发表于 2025-3-30 03:47:32

,Schlußteil,m diese Werte zu erklären, d. h. ihre Zweckmäßigkeit im Wirtschaftsleben zu rechtfertigen, muß das Entscheidungsdenken erweitert werden — andernfalls wären wir gezwungen, all diese Werte als wirtschaftlich unsinnig zu verurteilen.

微不足道 发表于 2025-3-30 05:10:33

Racial Stigma on the Hollywood Screen from World War II to the Present978-0-230-10167-8
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查看完整版本: Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s