AER
发表于 2025-3-23 10:49:07
https://doi.org/10.1007/978-3-642-70547-2, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.
冒失
发表于 2025-3-23 17:02:52
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IOTA
发表于 2025-3-23 20:36:59
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下垂
发表于 2025-3-24 01:28:20
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Accessible
发表于 2025-3-24 04:48:35
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LAVA
发表于 2025-3-24 07:18:53
Motivation,actors, explain consumer behavior through content and process theories, what consumer-specific motives can be delineated, and how to measure consumer motives. You will learn the following concepts and theories: Maslow’s Hierarchy of Needs, VIE theory, Lewin’s Field Theory, and Ultimate Consumer Motives.
minaret
发表于 2025-3-24 11:27:23
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联合
发表于 2025-3-24 18:03:16
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evince
发表于 2025-3-24 22:03:28
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HUSH
发表于 2025-3-25 01:47:52
Social Environment,heir decisions to others, what defines opinion leaders, and when consumers do nothing because others are already doing it. You will learn the following theories and models: Social Comparison Theory, Social Identity Theory, Role Theory, and Social Dilemma.