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Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s

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发表于 2025-3-21 19:38:50 | 显示全部楼层 |阅读模式
书目名称Consumer Behavior
副标题Understanding Consum
编辑Stefan Hoffmann,Payam Akbar
视频video
概述Introduction to the topic.Overview with special focuses.With numerous examples
图书封面Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s
描述.Detailed textbook with a focus on consumer behavior research.. ..This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. .. ..Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour":..Theybegin with the understanding of the term and briefly outline thetheoretical as well as methodological approach to consumer behaviour..Theythen discuss influences on consumer behaviour, which take place first andforemost within us: Motivation, emotion and cognition as well as attitudeand decision..Theythen show that behaviour differs systematically between different consumergroups. For this purpose, they consider influences from the social,physical and media environment..Atthe end of the consumer behavior book, they illustrate how buying behavioris embedded in gene
出版日期Textbook 20231st edition
关键词Consumer Behavior Book; Textbook Consumer Behavior Book; Purchase Decision Process; Purchasing behavior
版次1
doihttps://doi.org/10.1007/978-3-658-39476-9
isbn_softcover978-3-658-39475-2
isbn_ebook978-3-658-39476-9
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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书目名称Consumer Behavior影响因子(影响力)学科排名




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书目名称Consumer Behavior网络公开度学科排名




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书目名称Consumer Behavior被引频次学科排名




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书目名称Consumer Behavior读者反馈学科排名




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发表于 2025-3-21 21:02:04 | 显示全部楼层
rs systematically between different consumergroups. For this purpose, they consider influences from the social,physical and media environment..Atthe end of the consumer behavior book, they illustrate how buying behavioris embedded in gene978-3-658-39475-2978-3-658-39476-9
发表于 2025-3-22 01:38:27 | 显示全部楼层
. ..This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer be
发表于 2025-3-22 07:14:46 | 显示全部楼层
Textbook 20231st editionhas a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. .. ..Why is the shopping cart fuller tha
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发表于 2025-3-22 14:04:04 | 显示全部楼层
978-3-658-39475-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
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发表于 2025-3-23 01:08:28 | 显示全部楼层
https://doi.org/10.1007/978-3-642-70436-9actors, explain consumer behavior through content and process theories, what consumer-specific motives can be delineated, and how to measure consumer motives. You will learn the following concepts and theories: Maslow’s Hierarchy of Needs, VIE theory, Lewin’s Field Theory, and Ultimate Consumer Motives.
发表于 2025-3-23 02:17:57 | 显示全部楼层
https://doi.org/10.1007/978-3-642-70516-8havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.
发表于 2025-3-23 07:15:01 | 显示全部楼层
Unemployment, Choice and Inequalityattitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.
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