书目名称 | Consumer Behavior | 副标题 | Understanding Consum | 编辑 | Stefan Hoffmann,Payam Akbar | 视频video | | 概述 | Introduction to the topic.Overview with special focuses.With numerous examples | 图书封面 |  | 描述 | .Detailed textbook with a focus on consumer behavior research.. ..This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. .. ..Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour":..Theybegin with the understanding of the term and briefly outline thetheoretical as well as methodological approach to consumer behaviour..Theythen discuss influences on consumer behaviour, which take place first andforemost within us: Motivation, emotion and cognition as well as attitudeand decision..Theythen show that behaviour differs systematically between different consumergroups. For this purpose, they consider influences from the social,physical and media environment..Atthe end of the consumer behavior book, they illustrate how buying behavioris embedded in gene | 出版日期 | Textbook 20231st edition | 关键词 | Consumer Behavior Book; Textbook Consumer Behavior Book; Purchase Decision Process; Purchasing behavior | 版次 | 1 | doi | https://doi.org/10.1007/978-3-658-39476-9 | isbn_softcover | 978-3-658-39475-2 | isbn_ebook | 978-3-658-39476-9 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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