monster 发表于 2025-3-21 19:12:40

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矛盾心理 发表于 2025-3-21 23:16:43

Theoretical Perspectives of Business Relationships: Explanation and Configurationnts the most important theoretical insights related to business relationships as a basis for a better understanding of the actors’ behavior. As research approaches to marketing in business relationships are very heterogeneous, this chapter also intends to create awareness for the significance of the

不要严酷 发表于 2025-3-22 02:50:50

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萤火虫 发表于 2025-3-22 08:36:21

Customer Value and Customer Selection are compensated by the earnings achieved. To answer this question, it is necessary to determine the value of single customers and to make decisions on how to select and shape the relationship with them. The chapter thus presents and explains economic-quantitative and non-monetary criteria to determ

遭受 发表于 2025-3-22 10:20:55

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小隔间 发表于 2025-3-22 15:49:42

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惰性气体 发表于 2025-3-22 20:09:07

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lobster 发表于 2025-3-22 22:19:54

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先驱 发表于 2025-3-23 03:54:54

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Indicative 发表于 2025-3-23 08:06:11

The Civil War and Franco’s Triumphs between one supplying company and one customer, and that focuses its marketing measures on the repurchase behavior of the customer. This chapter gives basic insights into the characteristics and types of business relationships and explains the mechanisms that drive the behavior of the business par
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查看完整版本: Titlebook: Business Relationship Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Book 2015 Springer-V