Titlebook: Business Relationship Management and Marketing; Mastering Business M Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger Book 2015 Springer-V

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书目名称Business Relationship Management and Marketing影响因子(影响力)




书目名称Business Relationship Management and Marketing影响因子(影响力)学科排名




书目名称Business Relationship Management and Marketing网络公开度




书目名称Business Relationship Management and Marketing网络公开度学科排名




书目名称Business Relationship Management and Marketing被引频次




书目名称Business Relationship Management and Marketing被引频次学科排名




书目名称Business Relationship Management and Marketing年度引用




书目名称Business Relationship Management and Marketing年度引用学科排名




书目名称Business Relationship Management and Marketing读者反馈




书目名称Business Relationship Management and Marketing读者反馈学科排名

矛盾心理

Theoretical Perspectives of Business Relationships: Explanation and Configurationnts the most important theoretical insights related to business relationships as a basis for a better understanding of the actors’ behavior. As research approaches to marketing in business relationships are very heterogeneous, this chapter also intends to create awareness for the significance of the

不要严酷

萤火虫

Customer Value and Customer Selection are compensated by the earnings achieved. To answer this question, it is necessary to determine the value of single customers and to make decisions on how to select and shape the relationship with them. The chapter thus presents and explains economic-quantitative and non-monetary criteria to determ

遭受

小隔间

惰性气体

lobster

先驱

Indicative

The Civil War and Franco’s Triumphs between one supplying company and one customer, and that focuses its marketing measures on the repurchase behavior of the customer. This chapter gives basic insights into the characteristics and types of business relationships and explains the mechanisms that drive the behavior of the business par