Titlebook: Visualizing Marketing; From Abstract to Int S. Umit Kucuk Book 20171st edition The Editor(s) (if applicable) and The Author(s) 2017 visuali

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Price,ice demand elasticity are explored. Break-even pricing and its elements are introduced. Many of the marketer-created perceptional pricing approaches and concepts such as value pricing, price lining, price skimming, and price penetration strategies are discussed from the consumer behavioral point of

Oversee

Place,e, and the effects and costs of an out-of-stock situation are discussed with related algorithms and visuals. The concept of distribution elasticity and inventory control models are also discussed with graphs from the theory. Distribution-related brand awareness concepts and measures are investigated

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Promotion,tion dips, public relations, personal selling, and interactive marketing are discussed and illustrated with figures and graphs. Comparisons of these elements and their coordination for a successful marketing communication strategy are also investigated.

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oaches in marketing value creation processes for students, s.This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing c

抗原

Price,nd concepts such as value pricing, price lining, price skimming, and price penetration strategies are discussed from the consumer behavioral point of view with related visuals that have been developed in the theory.

CHOIR

Place,d inventory control models are also discussed with graphs from the theory. Distribution-related brand awareness concepts and measures are investigated and illustrated in light of the theoretical discussions.

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The Transformation,se new marketing value-creation elements works in the digital world, and makes suggestions for management. It concludes with a new discussion on how to utilize today’s e-value drivers in the light of the transformation of our understanding of marketing in the digital age.