书目名称 | Vertical Price Coordination and Brand Care |
副标题 | Interdisciplinary Pe |
编辑 | Dieter Ahlert,Benjamin Schefer |
视频video | |
概述 | Interdisciplinary approach which utilizes empirical aspects of marketing and draws conclusions from competition theory.Detailed reflections on consumer benefits and welfare effects of Resale Price Mai |
丛书名称 | SpringerBriefs in Business |
图书封面 |  |
描述 | Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. |
出版日期 | Book 2013 |
关键词 | Brand Maintenance; European Cartel Law; Innovation Incentives; Inter-brand Competition; RPM Legalization |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-642-35570-7 |
isbn_softcover | 978-3-642-35569-1 |
isbn_ebook | 978-3-642-35570-7Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
issn_series | 2191-5482 |
copyright | The Author(s) 2013 |