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Titlebook: Values of German Media Users; 1986 - 2007 Merja Mahrt Book 2010 VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH, Wi

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发表于 2025-3-21 18:37:10 | 显示全部楼层 |阅读模式
书目名称Values of German Media Users
副标题1986 - 2007
编辑Merja Mahrt
视频video
概述An Analysis of Social and Materialist Values of Media Users in Germany
图书封面Titlebook: Values of German Media Users; 1986 - 2007 Merja Mahrt Book 2010 VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH, Wi
描述Values of German media users, 1986-2007 Values have been discussed in connection to the changes brought to the German TV landscape since the introduction of the dual system in 1984. Yet, on such occurrences arguments have rarely, if at all, been based on reliable information about differences in televised values. Nor have values of the audience of channels or genres been considered. This study offers a starting point for such an endeavor, focusing on the role values play for people’s media choices. In a theoretical overview, values are situated in a framework of overlapping spheres that influence people in the adoption of values. Social learning is the main mechanism behind this process of socialization. Values define what is desirable or not and how one should behave in a given situation according to the rules of one’s society. As stable basic traits close to an individual’s personality, values play a part in the building of motives that finally result in behavior. With regard to media, a well-established gratification of media use is the reinforcement of one’s own values and worldviews. Based on the finding that mediated value patterns differ across outlets and types of content,
出版日期Book 2010
关键词Dualer Rundfunk; Fernsehen; Massenmedien; Werte; Wertewandel; media
版次1
doihttps://doi.org/10.1007/978-3-531-92256-0
isbn_softcover978-3-531-17299-6
isbn_ebook978-3-531-92256-0
copyrightVS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
The information of publication is updating

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What Are Values?,992). They are part of many theories, from psychological approaches to personalities and individual differences, to studies of social learning and socialization, to comparative studies of cultures, to theories of (political) modernization and human development. Subsequently, the literature on values
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Values and Media Use among the Highly Educated,t. I assume that education could be an important contingent condition here—the more educated an audience member is, the more he or she should be familiar with the intricacies of the media landscape, its diversity and changes, and the more accurate his or her concept of values in the mediated offer s
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Values and Genre Preferences,ell differ across types of programs, times of the day, week or even year. “Channel effects” continue to influence users in their choices, which could be due to an editorial policy, principally furthering specific values. But most media outlets are probably not that monolithic in terms of the values
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Channel Loyalty and Genre Preferences,hich the preferences themselves could be intertwined with values. Taking up my previous discussion, values could, for one thing, be linked to genre preferences which in turn could be linked to the preference for channels that present these genres more (or less) frequently. So, an additional, indirec
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Conclusion,Walter, 2006). Yet, on such occurrences arguments have rarely, if at all, been based on reliable information about differences in televised values. Nor have values of the . of channels or genres been considered. This study offers a starting point for such an endeavor. The systematic analysis of valu
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Book 2010ion of the dual system in 1984. Yet, on such occurrences arguments have rarely, if at all, been based on reliable information about differences in televised values. Nor have values of the audience of channels or genres been considered. This study offers a starting point for such an endeavor, focusin
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