Titlebook: Value-ology; Aligning sales and m Simon Kelly,Paul Johnston,Stacey Danheiser Book 2017 The Editor(s) (if applicable) and the Author(s) 2017

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Driving Results Through Account-Based MarketingIn this chapter we will look at:

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Align or Die? Ensuring Marketing and Sales Are Aligned with the CustomerIn this chapter we will look at:

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Cohesion Is the New Differentiator: Are You Ready?Congratulations: you’ve almost got to the end of our book. We hope you’ve enjoyed it so far and more importantly that you’ve begun to move the customer value approach forward in your organisation. Right now you’re probably wondering whether to bother reading these concluding remarks; we’ve been there.

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Simon Kelly,Paul Johnston,Stacey DanheiserProvides unique insights into both Sales AND Marketing together, rather than offering a single approach.Blends academic rigor and professional experience of the authors from both sides of the Atlantic

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udies of spatial discrimination of heterochromatic stimuli. Dr. Sperling reported new evidence that certain asymmetries in red-green opponent colour vision can be explained by the spatial organization of colour-opponent retinal neurons. In the third special session, on Occupational aspects of colour

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Simon Kelly,Paul Johnston,Stacey Danheiserview of the known neurotransmitters and intracellular mechanisms involved in spinule formation. In addition, we present data to show that the spinules of the fish retina seem to be a valuable model to study the cellular mechanisms of colour vision defects caused by certain pharmaca in humans.

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