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Titlebook: Value in a Digital World; How to assess busine Francisco J. López Lubián,José Esteves Book 2017 The Editor(s) (if applicable) and The Autho

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书目名称Value in a Digital World
副标题How to assess busine
编辑Francisco J. López Lubián,José Esteves
视频videohttp://file.papertrans.cn/981/980370/980370.mp4
概述Examination of one of the hardest and least understood aspects of business valuation – the intangible potential of digital business.Looks not just at tech start ups but also traditional businesses tra
图书封面Titlebook: Value in a Digital World; How to assess busine Francisco J. López Lubián,José Esteves Book 2017 The Editor(s) (if applicable) and The Autho
描述.An in-depth examination of the concept of value in adigital world, an analysis of a range of digital business models and aframework for assessing the value of digital businesses...Assessing the value of traditional business was easy. Thereare hard, well tested metrics and tangible, measurable assets you canliterally kick the tyres of. But how do you measure the value of somethingthat consists of little more than bits of information, brand awareness and acompelling idea?..In the winner takes all digital world how do you know ifthis idea is one that will attract billions of dedicated users or a fewthousand fleeting trialists?..And, most importantly, how do you assess whether any givenbusiness model is robust enough to make billions or flawed in a way that willlose millions?.Lopez Lubian and Esteves look at what economic value meansin a digital world, and argue for a shift from traditional value metrics todigital value metrics. Through high profile case studies they examine theprocess of valuation in the digital world – examining the challenges of makingobjective judgments from subjective information and how to assess the value ofdata...Next they analyse in depth a number of differen
出版日期Book 2017
关键词Economic value; Value metrics; Business model; Sharing economy; Digital intangibles
版次1
doihttps://doi.org/10.1007/978-3-319-51750-6
isbn_softcover978-3-319-84732-0
isbn_ebook978-3-319-51750-6
copyrightThe Editor(s) (if applicable) and The Author(s) 2017
The information of publication is updating

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Economic Value and Digital Business,et up an analytical framework to better understand digital business..In this chapter we are going to discuss whether and how digital business creates economic value (EV). Since we already know about digital business, let’s begin by explaining what EV is.
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Escaping the Hype: Dealing With Subjectivity and Finding the Right Price,f assets: tangible, material assets, such as warehouses, machines, buildings, stores; intangible, non-material assets, such as goodwill, patents, brands; financial assets, such as a minority participation in a company or a bond issued by the government.
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Weighing the Air: Valuing Digital Intangibles,In this chapter we will continue to analyze some business transactions which have taken place in the digital economy in recent years, in order to discuss whether the prices paid were reasonable.
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Francisco J. López Lubián,José EstevesExamination of one of the hardest and least understood aspects of business valuation – the intangible potential of digital business.Looks not just at tech start ups but also traditional businesses tra
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