Titlebook: Value Realization in the Phygital Reality Market; Consumption and Serv Lin Huang,Biao Gao,Mengjia Gao Book 2023 The Editor(s) (if applicabl

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Value Realization from the Perspective of Customers and Users,value is the overall assessment of the utility and benefit of a service or product based on customer perception, and the value that customers are willing to pay. Consumers are arbiters of value. Therefore, value realization can be supposed to occur when a service or product provides value to custome

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Value Creation Through Technological Innovation,t. At first, we focus on the relationship between value creation and new technologies, and the influence of new technologies on the process of value creation in the phygital reality market. The impacts of digital, ICT, mobile and smart connected technologies will be discussed. The significant impact

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Smart Media Era: The Third Transformation in the Age of Internet Communication,o develop customer-centric services. The advent of Internet communication revolution has redefined individuals from being merely customers or audience members to active users. Users not only consume information and content but also create and share their own, emphasizing the significance of user int

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Acceptance and Use of Omni-Channel Retail Services (Segment Analysis),erefore, this chapter begins with an introduction to consumer perceptions of omni-channel retail services and the popular digital marketing channels used in omni-channel retail services, such as websites, mobile, email, social media, and live streaming. Then, this chapter verifies empirically that c

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Conclusion and Challenges,for understanding the acceptance of new technologies. We summarize the theoretical contributions and practical implications to address the question of whether digital, smart, and virtual technologies will bring outstanding challenges to the phygital reality market. Then, we show the essence and key