Titlebook: Value Creation of Firm-Established Brand Communities; Philipp Wiegandt Book 2009 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesb

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roblem. one day, perhaps you will fmd the final question. G. K. Chesterton, The Scandal of Father Brown ‘The Point of a Pin‘. ‘The Hermit Clad in Crane Feathers‘ in R. Van Gulik‘s The Chinese Maze Murders. Growing specialization and diversification have brought a host of monographs and textbooks on

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Philipp Wiegandto a nuisance parameter in the description of the model. The supremal approach based on the dual representation of CASM divergences (or .divergences) is fruitful; it leads to M-estimators with simple and standard limit distribution, and it is versatile with respect to the choice of the divergence. Du

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Philipp Wiegandtce, in July 2021..The 98 papers presented in this volume were carefully reviewed and selected from 125 submissions. They cover all the main topics and highlights in the domain of geometric science of information, including information geometry manifolds of structured data/information and their advan

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mpanies the chance to increase the brand loyalty of their customers and to open up their innovation processes by integrating selected customers. Yet it also poses major questions to managers. Should we create our own brand community? How can we manage the permanent interaction with our customers onc

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Literature Review, a multiplicity of definitions exist and it is discussed in a broad variety of research areas. The comprehensive classification of 94 different community definitions developed by Hillery (1955) is a valuable overview. Figure 1 shows the classification for a “generic community”.

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Literature Review, Durkheim [1893] 1999; Toennies [1887] 1991; Weber [1922] 1978; Etzioni 1993; Maffesoli 1996; Putnam 1995; Wellman 2001). For the community phenomenon a multiplicity of definitions exist and it is discussed in a broad variety of research areas. The comprehensive classification of 94 different commun