| 书目名称 | Value Chain Marketing |
| 副标题 | A Marketing Strategy |
| 编辑 | Stephanie Hintze |
| 视频video | |
| 概述 | Uses a multi-method approach combining case study research with computational modeling.Offers an in-depth discussion and elaboration as well as empirical explication and validation of the concept of V |
| 丛书名称 | Contributions to Management Science |
| 图书封面 |  |
| 描述 | Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling. |
| 出版日期 | Book 2015 |
| 关键词 | Agent-based simulation; Case study research; Chemical industry; Innovation marketing; Multi-method case |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-11376-0 |
| isbn_softcover | 978-3-319-38478-8 |
| isbn_ebook | 978-3-319-11376-0Series ISSN 1431-1941 Series E-ISSN 2197-716X |
| issn_series | 1431-1941 |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 16:10:24
