| 书目名称 | User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis |
| 编辑 | Li Xiong,Houcai Wang |
| 视频video | |
| 概述 | Gives the detailed introduction and comprehensive description of cross-border electronic commerce.Provides systematical states of cross-border electronic commerce under the perspectives of ecological |
| 丛书名称 | Advanced Studies in E-Commerce |
| 图书封面 |  |
| 描述 | .This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China‘s cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy sys |
| 出版日期 | Book 2024 |
| 关键词 | Electronic Commerce; Cross-border Electronic Commerce; Global Digital Trade; Ecological System; Platform |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-97-3835-9 |
| isbn_softcover | 978-981-97-3837-3 |
| isbn_ebook | 978-981-97-3835-9 |
| copyright | Xi‘an Jiaotong University Press 2024 |
发表于 2025-3-21 16:43:40
