Titlebook: Unternehmen im Wandel — Change Management; Ralph Berndt Book 1998 Springer-Verlag Berlin Heidelberg 1998 Change.Change Management.Entwickl

Crepitus

https://doi.org/10.1007/978-3-642-58923-2Change; Change Management; Entwicklung; Informationssystem; Innovation; Management; Markenmanagement; Marke

忘川河

Strategic Change Management - Marktliche Wertschöpfung als Gegensatz zum Kostenabbau in operativen Per of a company is the strategic management of change, a total and long-term concept of change management directed towards the culture, strategy, and structure of a company. Better than a strategy of cost reduction is the strategy of increasing the market-oriented value of a company.

ACME

压舱物

Wandel von Unternehmensleitbild und Unternehmenszielen: Eine Analyse anhand der Geschäftsberichte detakeholders and changes of these orientations can be studied by the analysis of published annual reports. The empirical investigation concerning the largest listed companies from France, Germany, Switzerland and the UK for the financial years 1986 and 1996 results in a changing role of the stakeholders, especially of the shareholders.

反抗者

Tartar

Markenmanagement im Zeitalter von Konzentrationsprozessen und Machtverschiebungen auf mehrstufigen Melds of retail and production and the resulting shifts of power at multistage markets are developed. The principles of successful management of product brands are presented with respect to different marketing instruments. The cooperative systems of brand management like category management or efficient consumer response are analysed.

最小

Markenführung unter geänderten Kommunikationsbedingungenhe circumstances of brand communication have varied. New media and a fragmenting process in the media scene in Germany mean new challenges for brand managers. In this article, the new situation is described and possibilities for handling the new situation are explained.

RLS898

Mast-Cell

Einkauf im Wandel — von der Versorgungserfüllung zum Strategischen Beschaffungsmarketing, the demand analysis, the procurement market analysis, the analysis of suppliers, the negotiations with suppliers, the procurement market research and control. The author discusses how to design the elements of strategic procurement.

母猪