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Titlebook: Unpacking Micro-Influence within the Australian Creative Sectors; A Theoretical Framew Lisa Harrison Book 2024 The Editor(s) (if applicable

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发表于 2025-3-21 19:01:06 | 显示全部楼层 |阅读模式
书目名称Unpacking Micro-Influence within the Australian Creative Sectors
副标题A Theoretical Framew
编辑Lisa Harrison
视频videohttp://file.papertrans.cn/943/942394/942394.mp4
概述Presents a theoretical model to define five dimensions of micro-influence.Focuses on how social media platforms shape personal and professional identities.Demonstrates communication practices in conte
图书封面Titlebook: Unpacking Micro-Influence within the Australian Creative Sectors; A Theoretical Framew Lisa Harrison Book 2024 The Editor(s) (if applicable
描述.This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing..
出版日期Book 2024
关键词Micro-influence; Social Media; Personal Branding; Creative Practitioners; Professional Communication; Pro
版次1
doihttps://doi.org/10.1007/978-981-97-5914-9
isbn_softcover978-981-97-5916-3
isbn_ebook978-981-97-5914-9
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
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发表于 2025-3-21 22:38:45 | 显示全部楼层
Methodology,on for the Professional Doctor of Creative Industries program at Queensland University of Technology (QUT). The research adopts qualitative template analysis for data collected via semi-structured interviews with successful Australian micro-influencers. Twitter was used as a primary source due to it
audiologist
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发表于 2025-3-22 00:49:06 | 显示全部楼层
Literature Review,cro-influencers’ skills, knowledge, and capabilities. Approaching “micro-influence” as an emerging, contemporary concept in digital communication practices, this chapter defines the term through studies by scholars such as Abidin (Communicative intimacies: Influencers and perceived interconnectednes
丰富
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Contend
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Exploit
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Content That Influences,he communication competencies that micro-influencers utilise to share intriguing, valuable content, advancing their social capital and expanding their audience network. The chapter outlines that successful micro-influencers leverage unique content that holds relevance and provides value for their au
宣称
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果核
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Outcomes Generated,achieving desired outcomes. While this signifies the notable impacts micro-influencers have on their networks, it concurrently brings to light the potential mental health risks associated with the high visibility of their work. This chapter also appraises the influence‘s value within their digital s
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发表于 2025-3-23 03:32:49 | 显示全部楼层
Professional Development Pathway,e creation and execution of the “Micro-Influence for Creative Practitioners” (MICP) program. The chapter offers a contextual review based on research objectives, demystifying the project‘s importance and establishing the foundation for professional development pathways within the creative realm. By
Constrain
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