Titlebook: Unleashing the Crowd; Collaborative Soluti Ann Majchrzak,Arvind Malhotra Book 2020 The Editor(s) (if applicable) and The Author(s), under e

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Book 2020erging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem.  They use data from 25 case studies of flash crowds — anonymous strangers answeri

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Tying It All Together: A Theory of Collective Production of Innovation to Inspire Future Researchther’s disaggregated knowledge in a way that stimulates creative thought in a virtuous cycle, the more likely that the crowd will successfully produce an innovative solution. The implications for a new direction for research on innovation and new organizational forms are discussed.

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ntives, use relatively simple technology platforms and have .This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current app

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What Is Crowdsourcing for Innovation?sumptions of this process and how it historically evolved. We describe the evidence for and against this process indicating why we believe this process is “mindcuffing” the crowds from offering innovative solutions to wicked problems. We introduce our competing process—collective production—which serves as the basis for the remainder of the book.

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Practice 5: Allowing the Crowd to Play Any Innovation-Enabling Roles They Chooses about the nature of the problem are left OUT, without a voice. But such people are the bedrock of innovation in crowdsourcing since they provide the creative associations. In unmindcuffed crowds, some participants just offer facts while others just offer creative associations, and others just offer ideas. This allows everyone to have a voice.