| 书目名称 | Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector |
| 副标题 | Selected Papers from |
| 编辑 | Ana Maria Soares,Beatriz Casais |
| 视频video | |
| 概述 | Features latest research insights on marketing in the fourth sector.Presents challenges in social marketing and their possible solutions.Highlights works presented at the IAPNM congress in its 21st ye |
| 丛书名称 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 描述 | .The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. .This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.. |
| 出版日期 | Conference proceedings 2023 |
| 关键词 | Marketing; Common Good; Fourth Sector; Nonprofit Marketing; Public Enterprises |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-29020-6 |
| isbn_softcover | 978-3-031-29022-0 |
| isbn_ebook | 978-3-031-29020-6Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
| issn_series | 2198-7246 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:56:34
