Titlebook: Understanding the Consumer; A Psychological Appr David A. Statt Textbook 1997Latest edition David A. Statt 1997 behavior.communication.inno

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Social and Developmental Influencesindividual, human beings. We saw that the complex and powerful emotional life of the family has a general but very important influence on the kind of social beings that children become, their basic orientation to the outside world. Part of this process involves learning how to be a consumer by cosho

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The Influence of Social Classe, but if we had more money it would not necessarily make us more like them. When we discussed market segmentation in Chapter 2 we saw that consumers could not be put into market segments by virtue of their income alone. For instance college professors and used car salesmen may have the same income

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Cultural Influencesic. People who engage in this kind of behaviour are referred to as ‘cultured’. They form a small percentage of the population and their interests and activities are often depicted in the British and North American mass media as being somewhat unworldly and rather elitist.