Titlebook: Understanding Proactive Customer Orientation; Construct Developmen Dennis Herhausen Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden

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书目名称Understanding Proactive Customer Orientation影响因子(影响力)




书目名称Understanding Proactive Customer Orientation影响因子(影响力)学科排名




书目名称Understanding Proactive Customer Orientation网络公开度




书目名称Understanding Proactive Customer Orientation网络公开度学科排名




书目名称Understanding Proactive Customer Orientation被引频次




书目名称Understanding Proactive Customer Orientation被引频次学科排名




书目名称Understanding Proactive Customer Orientation年度引用




书目名称Understanding Proactive Customer Orientation年度引用学科排名




书目名称Understanding Proactive Customer Orientation读者反馈




书目名称Understanding Proactive Customer Orientation读者反馈学科排名

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Introduction,buster experienced a high popularity and tremendous growth, including well known advertising campaigns during the Super Bowl. Blockbuster became a multi-billion dollar company with over 6,500 stores in the U.S. and 17 countries worldwide, and the world leader for video renting. During this time, Blo

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Scale Development,ented climate and proactive customer-oriented processes follows the guidelines of Churchill (1979), Gerbing and Anderson (1988), and DeVellis (2003) and is based on the conceptualizing of the two constructs in Chapter 2.5. First I point out some limitations of existing scales and explain the need to

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Hypotheses Testing and Results,study of business units was considered to be the ideal way of inquiry in the current context. Firstly, the quantitative survey complement and co-operate with the explorative research from the previous chapters and the qualitative methods employed in the next chapter to gain richer insights (see Chap