| 书目名称 | Understanding Consumer Financial Behavior | | 副标题 | Money Management in | | 编辑 | W. Fred Raaij | | 视频video | | | 图书封面 |  | | 描述 | Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers‘ protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.. | | 出版日期 | Book 2016 | | 关键词 | Consumer behavior; financial behavior; money management; spending; financial literacy; financial illitera | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137544254 | | isbn_softcover | 978-1-349-71343-1 | | isbn_ebook | 978-1-137-54425-4 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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发表于 2025-3-21 19:49:59
