| 书目名称 | Trend Management |
| 副标题 | How to Effectively U |
| 编辑 | Jörg Blechschmidt |
| 视频video | |
| 概述 | Serves as a guide to trend management with many practical recommendations.Illuminates trend management as an overall corporate process.Focuses on the establishment and application of trend management |
| 丛书名称 | Business Guides on the Go |
| 图书封面 |  |
| 描述 | .This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.. |
| 出版日期 | Book 20221st edition |
| 关键词 | Trendanalysis in Business; Trend study; Trend radar; Trend forecast; Trendselection; Trend Toolkit; Fuzzy |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-662-64703-5 |
| isbn_softcover | 978-3-662-64705-9 |
| isbn_ebook | 978-3-662-64703-5Series ISSN 2731-4758 Series E-ISSN 2731-4766 |
| issn_series | 2731-4758 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |
发表于 2025-3-21 19:39:58
