| 书目名称 | Transitioned Media | | 副标题 | A Turning Point into | | 编辑 | Gali Einav | | 视频video | | | 概述 | Covers emerging topics in digital media and communication, including social networking, the blogosphere, digital cinema, and video games.Features case studies across a wide spectrum, from digital cove | | 丛书名称 | The Economics of Information, Communication, and Entertainment | | 图书封面 |  | | 描述 | The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction..Transitioned Media. brings together leading academics and media industry executivesto identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games.Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account.The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. | | 出版日期 | Book 2010 | | 关键词 | Broadcast Media; Digital Content; High-Definition Television (HD-TV); Information technology; Intellectu | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4419-6099-3 | | isbn_softcover | 978-1-4614-2637-0 | | isbn_ebook | 978-1-4419-6099-3Series ISSN 1868-0453 Series E-ISSN 1868-0461 | | issn_series | 1868-0453 | | copyright | Springer Science+Business Media, LLC 2010 |
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发表于 2025-3-21 17:58:19
