| 书目名称 | Trademarks | | 编辑 | Tom Blackett | | 视频video | http://file.papertrans.cn/928/927463/927463.mp4 | | 图书封面 |  | | 描述 | For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach,Trademarksdivulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success. | | 出版日期 | Book 1998 | | 关键词 | brand; branding; business; management; success | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-14719-9 | | isbn_softcover | 978-1-349-14721-2 | | isbn_ebook | 978-1-349-14719-9 | | copyright | Tom Blackett 1998 |
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