| 书目名称 | Trade Unions on YouTube | | 副标题 | Online Revitalizatio | | 编辑 | Jenny Jansson,Katrin Uba | | 视频video | | | 概述 | Analyses a source of social media rarely researched in academic study.Provides a key contribution for scholars and practitioners of labour movements and industrial relations, through insight into unio | | 图书封面 |  | | 描述 | .This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually .do. on social media...By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube...This research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age. . | | 出版日期 | Book‘‘‘‘‘‘‘‘ 2019 | | 关键词 | social media and politics; social media; Scandinavian welfare state; Swedish work policy; sociology of w | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-24914-4 | | isbn_softcover | 978-3-030-24916-8 | | isbn_ebook | 978-3-030-24914-4 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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发表于 2025-3-21 17:22:43
