| 书目名称 | Total Revenue Management (TRM) |
| 副标题 | Case Studies, Best P |
| 编辑 | Marc Helmold |
| 视频video | |
| 概述 | One of the first books on the principles, strategies and tools of total revenue management.Includes pricing strategies, distribution and marketing channels.Provides real-world case examples |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional‘s guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. |
| 出版日期 | Book 2020 |
| 关键词 | Total Revenue Management; Revenue Management; Pricing; Distribution; Market Channels; Revenue Streams |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-46985-6 |
| isbn_softcover | 978-3-030-46987-0 |
| isbn_ebook | 978-3-030-46985-6Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 17:03:55
