| 书目名称 | Toolbox for Marketing and Management | | 副标题 | Creative Concepts, F | | 编辑 | Ralf T. Kreutzer | | 视频video | http://file.papertrans.cn/926/925900/925900.mp4 | | 概述 | Presents a comprehensive "how-to" guide to the most powerful tools for marketing and management.Covers the areas of analysis, forecast, creative thinking, agile management, and strategy development.Of | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | .Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.. | | 出版日期 | Book 2019 | | 关键词 | Market simulation strategies; Analytical methods for marketing; Market research methods; Market segment | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-13823-3 | | isbn_ebook | 978-3-030-13823-3Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer Nature Switzerland AG 2019 |
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