| 书目名称 | Toolbox Digital Business |
| 副标题 | Leadership, Business |
| 编辑 | Ralf T. Kreutzer |
| 视频video | |
| 概述 | Shows the holistic picture of the necessary change processes for digitalization.Provides a comprehensive set of tools to manage the digital transformation successfully.Guides through the digital trans |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.. |
| 出版日期 | Book 2022 |
| 关键词 | Artificial Intelligence; Digital platform; Ecosystem; Digital business; Digital transformation; Digital b |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-37017-6 |
| isbn_softcover | 978-3-658-37019-0 |
| isbn_ebook | 978-3-658-37017-6Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 |
发表于 2025-3-21 18:12:48
