| 书目名称 | Thirty Years of Political Campaigning in Central and Eastern Europe | | 编辑 | Otto Eibl,Miloš Gregor | | 视频video | | | 概述 | Explores political marketing in the ‘new‘ European democracies.Captures the unique features that marked electoral campaigns in each of the countries examined.Employs a comparative approach on regional | | 丛书名称 | Political Campaigning and Communication | | 图书封面 |  | | 描述 | .This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.. | | 出版日期 | Book 2019 | | 关键词 | political communication; political marketing; electoral campaign; political parties; Stein Rokkan cleava | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-27693-5 | | isbn_softcover | 978-3-030-27695-9 | | isbn_ebook | 978-3-030-27693-5Series ISSN 2662-589X Series E-ISSN 2662-5903 | | issn_series | 2662-589X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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发表于 2025-3-21 19:50:56
