| 书目名称 | The Wine Wars | | 副标题 | The Mondavi Affair, | | 编辑 | Olivier Torrès | | 视频video | http://file.papertrans.cn/923/922277/922277.mp4 | | 图书封面 |  | | 描述 | This work describes California-based wine producer Robert Mondavi‘s failure to set up business in a small, world-renowned wine-producing village in southern France. The ‘Mondavi affair‘ illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business. | | 出版日期 | Book 2006 | | 关键词 | business; culture; France; geography; globalisation; globalization; heart; history; history of mathematics; s | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230624917 | | isbn_softcover | 978-1-349-28046-9 | | isbn_ebook | 978-0-230-62491-7 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 |
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