| 书目名称 | The Value of Luxury |
| 副标题 | An Emerging Perspect |
| 编辑 | Beata Stępień |
| 视频video | |
| 概述 | Includes theoretical analysis of the notions of value and luxury.Reveals a substantial discrepancy between the perception of value offered by companies and the actual perception of consumers.Examines |
| 丛书名称 | Palgrave Advances in Luxury |
| 图书封面 |  |
| 描述 | .What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies. . |
| 出版日期 | Book 2021 |
| 关键词 | consumer behaviour; value proposition; consumption; business model; millenials; generation x |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-51218-7 |
| isbn_softcover | 978-3-030-51220-0 |
| isbn_ebook | 978-3-030-51218-7Series ISSN 2662-1061 Series E-ISSN 2662-107X |
| issn_series | 2662-1061 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:42:22
