| 书目名称 | The Strategy Planning Process | | 副标题 | Strategic Analyses, | | 编辑 | Rudolf Grünig,Richard Kühn,Dirk Morschett | | 视频video | | | 概述 | Presents an integrated view, with essential methods and tools for the strategy planning process.Helps analyze the scenarios, define strategic objectives, develop and assess options, and define impleme | | 图书封面 |  | | 描述 | .Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. ..The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach...For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified...The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.. | | 出版日期 | Book 2022Latest edition | | 关键词 | Process of strategic planning; Strategic management; Strategic planning; Strategy development; Strategy | | 版次 | 3 | | doi | https://doi.org/10.1007/978-3-030-93918-2 | | isbn_ebook | 978-3-030-93918-2 | | copyright | Springer Nature Switzerland AG 2022 |
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发表于 2025-3-21 19:39:12
