| 书目名称 | The Science of Why | | 副标题 | Decoding Human Motiv | | 编辑 | David Forbes | | 视频video | | | 概述 | An orginal approach to emotional marketing, the author has developed a system where products and marketers can understand the emotions behind what triggers a buying action.The author has created The F | | 图书封面 |  | | 描述 | In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author‘s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. | | 出版日期 | Book 2015 | | 关键词 | Motivational marketing; consumer behavior; marketing; advertising; branding; brand; innovation; market rese | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137502049 | | isbn_ebook | 978-1-137-50204-9 | | copyright | Palgrave Macmillan, a division of Nature America Inc. 2015 |
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发表于 2025-3-21 17:44:52
