书目名称 | The Rise of the New East |
副标题 | Business Strategies |
编辑 | Ben Simpfendorfer |
视频video | |
概述 | Expert advice made accessible, written by the popular author of The New Silk Road, this book features detailed high-level analysis combined with street-level anecdotes.This book has a global approach |
图书封面 |  |
描述 | Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. |
出版日期 | Book 2014 |
关键词 | East; Asia; Middle East; complexity; business; business strategies; China; energy; environment; planning; succ |
版次 | 1 |
doi | https://doi.org/10.1057/9781137370068 |
isbn_softcover | 978-1-349-47517-9 |
isbn_ebook | 978-1-137-37006-8 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |