| 书目名称 | The Rise of Marketing and Market Research | | 编辑 | Hartmut Berghoff,Philip Scranton,Uwe Spiekermann | | 视频video | | | 丛书名称 | Worlds of Consumption | | 图书封面 |  | | 描述 | This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. | | 出版日期 | Book 2012 | | 关键词 | Advertising; Britain; design; Europe; France; gender; Germany; market research; marketing | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137071286 | | isbn_softcover | 978-1-349-34388-1 | | isbn_ebook | 978-1-137-07128-6Series ISSN 2945-6010 Series E-ISSN 2945-6029 | | issn_series | 2945-6010 | | copyright | Palgrave Macmillan, a division of Nature America Inc. 2012 |
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发表于 2025-3-21 19:29:40
