书目名称 | The Rise of Marketing and Market Research |
编辑 | Hartmut Berghoff,Philip Scranton,Uwe Spiekermann |
视频video | http://file.papertrans.cn/919/918754/918754.mp4 |
丛书名称 | Worlds of Consumption |
图书封面 |  |
描述 | This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. |
出版日期 | Book 2012 |
关键词 | Advertising; Britain; design; Europe; France; gender; Germany; market research; marketing |
版次 | 1 |
doi | https://doi.org/10.1057/9781137071286 |
isbn_softcover | 978-1-349-34388-1 |
isbn_ebook | 978-1-137-07128-6Series ISSN 2945-6010 Series E-ISSN 2945-6029 |
issn_series | 2945-6010 |
copyright | Palgrave Macmillan, a division of Nature America Inc. 2012 |