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Titlebook: The Rhetoric and Reality of Marketing; An International Man Philip J. Kitchen Book 2003 Palgrave Macmillan, a division of Macmillan Publish

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发表于 2025-3-21 19:44:28 | 显示全部楼层 |阅读模式
书目名称The Rhetoric and Reality of Marketing
副标题An International Man
编辑Philip J. Kitchen
视频video
图书封面Titlebook: The Rhetoric and Reality of Marketing; An International Man Philip J. Kitchen Book 2003 Palgrave Macmillan, a division of Macmillan Publish
描述This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
出版日期Book 2003
关键词Manager; marketing; organization; rhetoric
版次1
doihttps://doi.org/10.1057/9780230554702
isbn_softcover978-1-349-43134-2
isbn_ebook978-0-230-55470-2
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2003
The information of publication is updating

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https://doi.org/10.1057/9780230554702Manager; marketing; organization; rhetoric
发表于 2025-3-22 02:54:46 | 显示全部楼层
978-1-349-43134-2Palgrave Macmillan, a division of Macmillan Publishers Limited 2003
发表于 2025-3-22 07:13:52 | 显示全部楼层
ng as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly
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Book 2003g scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
发表于 2025-3-22 18:30:31 | 显示全部楼层
e marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.978-1-349-43134-2978-0-230-55470-2
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Rob F. Van der Wijngaart,Evangelos Georganas,Timothy G. Mattson,Andrew Wissinkor we wanted to make the place where those [things] were put near to our discussion of the derivation of the three sections, in order to show in this way that in each of the sections there may occur an infinite number of properties and necessities of these things, as is the case with the original diameters.
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